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The Ritcey Difference

What set's us apart from the rest?

Why Ritcey Hearing

Ritcey Hearing has been an established business since 1982 and the first established Audiology clinic in Woodstock, New Brunswick!

360-AfterCare Guarantee

Ritcey Hearing provides a 3 year guarantee that includes free hearing aid cleaning assistance (Fitting, adjustment, and repair), free batteries and domes as well as loss and replacement coverage

The People

It all started with Ken Ritcey and his fun-loving nature. The personal attention and caring attitude have continued with Jill, Matt, Alex and all our administrative staff.

Above and Beyond

If there’s one thing we want Ritcey Hearing to be known for, it’s the level of service we strive for our clients. From the very first hearing test to where they are at today with their hearing, we want to show that we care.


We want every client who walks through our doors to understand that purchasing a hearing aid is not a one-day sale. We listen to your concerns, continuously do follow-up appointments to ensure everything is working ok, and typically build life-long relationships.

# of families served


Customer Service Rating

Our Team

We wouldn’t be where we are today without our dedicated and hard-working team that is here to serve you!

Matthew Box

Matthew Box

MSc.Aud (C)

Matthew is a husband and it is thanks to his amazing wife he was motivated to return to university, into the health sciences of audiology, a career he loves in large part due to the people he meets. He’s also the proud papa to 2 young men. Matthew loves the Maritimes, preferring to head out into the cool autumn/winter woods than steamy summers. It is there that he’s able to reboot and recharge, so if you ever see him sluggish or cranky just tell him to take a hike and he’ll get right on it!
Jill Reid

Jill Reid


Jill hails from Hartland originally and after spending 10 years in BC came back to the Maritimes in 2003. She worked many years in health care as a nurse before becoming a Board Certified Hearing Instrument Specialist. Jill’s passions are her family, her horses, her pets and doing anything outside.
Annette Dykeman

Annette Dykeman

Front Desk Administrative Assistant

Originally from Oromocto, Annette has lived in Woodstock since 1989. Married with two children, Annette spends her downtime scrapbooking, reading and quilting. Annette had worked with clients in several fields before joining us in 2015, and enjoys working with our clients and getting to know our current clients, and is looking forward to meeting you!

Sheri Giberson

Sheri Giberson

Accounting Administrator

Sheri, originally from Woodstock, returned to Woodstock in 1996 after completing college and living and working in Fredericton and Saint John.

Sheri has recently returned to Ritcey Hearing after being away for a couple of years. She enjoys travelling and being outside exploring nature, especially coastal areas, reading and enjoying time with her husband and two grown boys and their families.

Lisa Dube

Lisa Dube

Front Desk Administrative Assistant

Born and raised in Grand Falls, Lisa joined our team in July of 2021. She has worked in customer service and administrative support for the past 20 years.

Lisa enjoys spending time with her family and her pets. She is eager to meet all of our clients and offer them great customer service.

Our Story

The beginning
Ken Ritcey, BC-HIS, founded the company and started selling hearing aids door to door. Approximately twenty years ago, the business moved into a small building on Connell Road in Woodstock. Ken was in his glory as he got to socialize and tell jokes to anyone who came into his clinic and sold a few hearing aids along the way too. He worked for many years with no other staff. His clients would come in to pick up batteries and leave their money in the mason jar if he happened to be busy with another client. Being close to retirement age, Ken approached his daughter and daughter-in-law about carrying on the business. In 2008, Joanne and Jill decided to buy Ritcey Hearing Aid Service. Ken continued to work fulltime for two years while Joanne and Jill apprenticed with him. In the summer of 2010, Ken retired but still acted as a consultant from time to time. Learning from Ken has been an honour as he was an expert in his field. He had a natural way with his customers that fostered lasting relationships. We are proud to continue this tradition.
A Fond Farewell
In February of 2011, we had to say goodbye to Ken after his long battle with cancer. He was definitely one of a kind, both in business and the way he lived his life. We love when customers come into the clinic and tell us their favourite Ken stories!
Big Changes
Early in 2012, Ritcey Hearing went through a few more changes. We moved to a new office building just up the street to 389 Connell. Ken’s daughter, Joanne had the opportunity to sell her half of the business and pursue other life passions. Matthew Box, a current audiologist at Ritcey Hearing, purchased her portion of Ritcey Hearing in January 2012.

In September of 2012, Ritcey Hearing opened a second clinic in the Grand Falls Shopping Centre. We are very excited to be in Grand Falls and look forward to providing clients with the best service in town. In 2017, our Grand Falls clinic moved up the street to the 627 Madawaska building.

The Tradition Continues
As Ritcey Hearing enters its 30 plus years of serving Western New Brunswick, we are honoured to carry on the same friendly service that Ken was known for while moving forward with changing hearing aid technology and the science of hearing.

Recent Posts

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Top 5 ways to make hearing aids more affordable

Before we dive in, we want to let everyone know that we understand hearing aids are expensive and cost can be a sensitive topic for some. Everyone has different budgets and we will do everything we can to find ways to make your hearing health as good as it...

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Pandemic hearing health

Pandemic hearing health

When we were all introduced to Covid, little did we know how much of an impact the virus could have. It has affected how we communicate, work, play, interact and hear.  Wearing masks has been a big deal for those with hearing loss. Not only does it hide half...

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My Hearing Aid Quit Working

My Hearing Aid Quit Working

It can be very frustrating when your hearing aid quits and stops working. It usually happens during an important meeting, or on the weekend, or right before a big trip. There are many reasons why a hearing aid can stop working and there are a few things you...

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Ritcey Hearing Logo

389 Connell St, Suite 103
Woodstock, NB
E7M 5G5

585 Madawaska Rd
Grand Falls, NB
E3Y 1A2


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